صادق فلاحی اسفیدانی

Abstract

In today's rapidly evolving global marketplace, the tourism industry is constantly looking for ways to improve and adapt to the latest technological advances. Due to the development of emerging information technologies such as cloud computing, Internet of Things, big data, artificial intelligence, block chain, virtual reality and augmented reality and the potential impact of their integration in the ecosystem of the tourism industry, the developed model of the modern tourism industry is drawn for the stakeholders. These technologies can enhance tourist experiences, streamline operations and improve overall efficiency in the industry.

The purpose of this research is to provide a model for Iran's tourism industry ecosystem that accommodates these emerging information technologies. By understanding the impact and potential of these technologies, the industry can be better positioned for future growth and success.

For this purpose, in the second chapter, after reviewing the concepts of emerging information technologies and cyber space, the theories and approaches of tourism industry ecology have been examined. Then, the global indicators of the ecosystem of the tourism industry have been taken into consideration. In the following, the criteria and dimensions of the ecosystem of the tourism industry have been discussed. At the end of this chapter, the conceptual model of the research is presented.

The third chapter presents the research method, which is applied-developmental in terms of purpose and descriptive-case in terms of data collection, and data analysis is also with a mixed approach (quantitative and qualitative(.

In the fourth chapter, in order to evaluate the conceptual model of the research, statistical analysis of macro indicators, investigation of relationships between components and effective variables in the ecosystem of the tourism industry and their prioritization, using structural equation modeling method and SmartP software. L. S. Used.

In the fifth chapter, based on the findings of the research, the necessary amendments are made in the proposed conceptual model and the final model and executive and research proposals are presented. In this research, a conceptual model consisting of ۴ dimensions, ۱۵ components and ۸۷ indicators was extracted. In order to evaluate this model, five key indicators were selected from each dimension, and a total of ۲۰ macro indicators were obtained for evaluation.

Keywords: ecosystem, emerging information technologies, smart tourism