علی سجاده چی

In today's world, digital technologies and artificial intelligence are recognized as key factors in the transformation of various industries. The pharmaceutical industry is no exception, as the implementation of these technologies can significantly enhance research and development processes, production, and distribution of medications. However, the successful implementation of these technologies in pharmaceutical companies is associated with several challenges that need to be identified and prioritized (Chen and Patel, ۲۰۲۱). The challenges in this area may include cultural barriers, inadequate infrastructure, non-compliance with laws and regulations, and a lack of necessary skills in the workforce. Additionally, rapid changes in technology and the need to adapt to them can put extra pressure on companies. Therefore, identifying and prioritizing these challenges is crucial for developing effective solutions to overcome them (Brown and Smith, ۲۰۲۲). This research aims to investigate the challenges of implementing digital technologies based on artificial intelligence in the company Adoratab, striving to provide management strategies and process improvements through precise analysis of these challenges. Given the increasing importance of digital technologies in the pharmaceutical industry, this study can serve as a valuable resource for managers and decision-makers in this field, helping them to confront existing challenges more effectively. The first chapter of this research is designed as a comprehensive introduction, aiming to familiarize readers with the context and subject of the study. Initially, the research problem is briefly and clearly outlined to clarify its significance for the reader. These explanations form the main framework of the research and highlight the importance and necessity of the study, thus revealing the reasons and motivations of the researcher for choosing this topic. Following this, the research objectives, both general and specific, are determined. These objectives should clearly reflect the researcher’s expectations and desires regarding the outcomes of the study. Additionally, the research hypotheses, which typically clarify the expectations of the study, are introduced. These hypotheses not only assist in data analysis but also enable the researcher to interpret the findings accurately within a defined framework.