بهاره افراسیابی شغل آباد

Abstract:

This study presents a comprehensive framework for identifying and evaluating sustainability indicators in ۴ and ۵-star hotels in Tehran. The framework encompasses the fundamental concepts of two analytical methods, namely thematic analysis and hierarchical analysis. These two approaches are among the most practical tools for identifying and prioritizing criteria, but their separate use cannot provide accurate evaluations. The combined use of these two analytical methods provides a new and comprehensive analysis that not only benefits from the advantages of each approach but also covers their shortcomings. The purpose of this study is to provide sustainability indicators for the main subset of the tourism industry, namely ۴ and ۵-star hotels in Tehran. The research examines the economic, environmental, technological, and cultural dimensions in sustainable business analyses. To identify sustainability indicators and prioritize them, interviews were conducted with ۱۵ experts who were managers and/or specialists in the hotel industry (۴ and ۵-star hotels) in Tehran with at least ۵ years of experience in this industry. The ۱۵ indicators were identified through open, axial, and selective coding analysis and prioritized using hierarchical analysis. The research findings indicate that the sustainability indicators, in order of priority according to experts, are water resource management, skills and training, energy efficiency, cost savings through energy and resource efficiency, maximum efficiency and productivity from resources and assets, waste disposal, hotel use of environmentally-friendly products and services, smart systems utilization, public health, local job opportunities, local economic development, improved customer experience, customer information protection, social justice, and welfare enhancement.

  Keywords :include hotel industry, business model, sustainable business model, sustainability.