سپهر مهرپویا

Abstract

The present study was conducted with the aim of investigating The Relationship between Risk Perception & Strategic Leader Indecision with the mediation of Anticipated Regret. This research is of a descriptive-survey type in terms of the data collection method, and from the perspective of the paradigm, it is placed in the paradigm of positivism. In this research, by using field studies (survey) and using a standard questionnaire, the desired information has been collected. The statistical population of the present study included all the managers of the country's dairy companies in the number of ۱۲ companies, according to Cochran's formula, all ۱۲ companies were selected as samples; Therefore, the population is equal to the examined sample. The research questionnaire was given to ۳ to ۵ high and middle managers of the organization who have relevant education and experience of more than ۵ years and finally statistical analysis was done in the form of all these ۱۲ companies and ۴۰ managers. The data collection tools in this research include: Questionnaire of doubts of strategic leaders Metlong and Lu (۲۰۲۳); The perceived risk questionnaire was Gonzalez et al. (۲۰۲۲) and the predicted regret questionnaire was Godin et al. (۲۰۰۵). The data of this research was quantitative and the method of their analysis was quantitative and correlational. Therefore, in order to analyze the research data, descriptive and inferential statistics have been used. In this way, to display the demographic information of the sample members, tables, graphs, central and dispersion indices were used with the help of descriptive statistics and to analyze the main data of the research in structural equation modeling with the help of    ۲۳ and SMART PLS software.   Therefore, in this chapter of the research, the results of the research have been discussed and investigated. The results showed that the exogenous variable of perceived risk had a positive and indirect effect on the hesitation of strategic leaders with a coefficient of ۰.۲۷۰ and a significance of ۰.۰۰۵, with the mediation of anticipated regret among people, which increases with the increase in perceived risk and the subsequent increase in anticipated regret; Also, the perceived risk with a coefficient of ۰.۵۸۷ and a significance of zero has had a positive and significant effect on the doubt of strategic leaders; Therefore, with the increase in perceived risk, the level of doubt of strategic leaders has increased.

Keywords: Anticipated regret, dairy industry, perceived risk, strategic leaders' hesitation.