مهران حاجی حسینی اذر

Abstract :

One of the most important challenges that organizations and economic enterprises face is the issue of technological changes. Considering today's highly dynamic markets, organizations are forced to always upgrade their technology level in order to meet the needs of customers. One of the most important elements for increasing the company's technology level is knowing the state of the company's existing technological capabilities. The current research was carried out with the aim of evaluating the level of technology of Iran Khodro Company of Tabriz using the technology atlas method. The statistical population of the research is all the managers, heads and experts of the industry and the technology department of Iran Khodro Company, and according to the sample availability index, ۱۰ experts were selected through purposive sampling. Collecting the required data and information has been done through documentary studies and referring to different units of the company (field studies). In order to measure the contribution of each of the technology components in the company based on the technology atlas method, first the levels of complexity related to each component were determined through the nominal group method, then the indicators that were obtained through the literature review in order to evaluate the contribution of the four components of the company's technology in the form We scored the specified questionnaire by experts. The results showed that the most points are assigned to the technical software, human software, organization software and company information software, respectively. In the second part of the research, in order to prioritize the impact of the four components of technology, we have used fuzzy Delphi and ANP-DEMATEL methods. In order to identify and screen the indicators affecting the level of technology using the fuzzy Delphi method, first ۱۸ criteria were determined as the criteria affecting the level of technology of the company through literature review, then the experts reached a final consensus in three rounds and out of ۱۸ criteria, finally ۱۴ criteria were chosen as the final criteria affecting the company's technology level. In order to identify the existing relationships between the indicators as well as the intensity of influence and effectiveness of the criteria on each other, we used the DEMATEL method and entered the relationships resulting from this method into the network analysis process method in order to prioritize the impact of the four technology components on the company's technology level. . Based on the results received from the network analysis process method, it was determined that the technology component has the greatest impact on the company's technology level. Then, the results of the first and second part of the research are summarized in the form of an index called technology contribution index and the obtained value (۶۰.۸۷%) shows the relatively favorable state of the technology level of Iran Khodro company in Tabriz. It is presented in chapter five.

Keywords: Atlas of technology , technology level, technology components, fuzzy Delphi, ANP-DEMATEL.