پریسا سالاری رفسنجانی پور

The tourism industry is one of the main economic sectors in the world, and the most important factor contributing to its prosperity is understanding consumer behaviour. This understanding is achieved by evaluating the push and pull motivations of tourists. Two factors influence these motivations: push and pull. Pull factors, for instance, are reasons for choosing a location as a destination. In simpler terms, these factors guide the tourist in choosing and travelling to a specific destination, and if these factors outweigh the push factors, the likelihood of leaving the origin and starting the journey will be greater. Push elements originate from within the individual and are essentially internal motivations to travel.

If planners and decision-makers in tourism sufficiently evaluate these factors, they can be converted into pull factors at the destination.

The present research examines these motivations for tourists travelling to the city of Kerman and, by prioritizing these factors, helps tourism planners to recognize them and take actions that impact the tourism boom in Kerman.

Despite the city's numerous potentials in the tourism sector, it remains distant from the competitive tourism market. This research was conducted as a survey using questionnaires by incoming tourists who had travelled to the city of Kerman at the time of the study.

  After collecting data from ۲۰۰ samples, the motivations were examined using the confirmatory factor method. Based on the findings, among the push factors, the physical factor and from physical factors and the relaxation and tranquillity factors have the most significant impact on the demand for travel by tourists to Kerman. Furthermore, among the pull factors, the tangible factor and among the tangible factors, tra  ortation has the most significant impact on the amount of travel by domestic tourists to the city of Kerman.

Keywords: Motivation, Travel, Tourist, Pull Motivational Factors, Push Motivational Factors