اسحاق حسنی

Abstract

Job attachment is one of the important factors in a job position that increases work productivity and also a person's sense of satisfaction. The purpose of this research is to investigate the effect of job diversity on employees' job attachment with the mediation of organizational social media. The selected sample of this research using Cochran's formula is ۱۶۹ people from the statistical population (Tausan company employees). In order to collect data, a standard questionnaire was used. In order to analyze the data,    software was used in the first stage. In the second step, using Lisrel software, the measurement equation model (for construct validity) of each of the research variables was calculated using confirmatory factor analysis. After that, the calculation and fitting of the conceptual model was done using structural equations, which is a combination of path analysis diagram and confirmatory factor analysis. And finally, using the outputs obtained from Lisrel and path analysis calculated for the relationship between each of the variables, the hypotheses raised in the first chapter were examined. The results showed that occupational diversity with the mediation of organizational social media has an effect on the job attachment of Tusan company employees.