ساغر ابراهیمی

Investigating the effect of guidance shopping on trust in the DigiKala platform. Investigating the effect of triggered attending on trust in the Digikala platform. Investigating the impact of social interaction on trust in the DigiKala platform. Investigating the effect of social interaction on the presence on the digital kala platform. Investigating the effect of trust on the consumer's purchase intention on the DigiKala platform. Investigating the effect of presence on the consumer's purchase intention on the Digikala platform. Investigating the effect of consumers purchase intention on e-loyalty in DigiKala platform. Investigating the impact of IT affordance on e-loyalty in the DigiKala platform