مریم ربیعی کوشاهی

Mashgin city is one of the tourist destinations in the northwest of the country in Ardabil province due to the presence of various natural and human attractions. Due to its variety of attractions, this city is the destination of different groups of domestic tourists from different parts of the country and with different motivations, and on this basis, even now in Mashgin city, it is a nature-oriented, cultural tourism city history, health and economy are well known. Considering the tourist attractions and capabilities in Mashgin city, the effective factors in the duration of the tourist's stay in this area have been analyzed and evaluated This study was conducted on ۲۸۰ tourists in Mena. The questionnaires are distributed among the visitors in the touristic area of Mashgin city. Documentary methods (library) and field studies using questionnaire tools have been used to identify the effective factors on tourists' stay enhancement. Structural equation model of Amos software were used to test the hypotheses. The normality test of the data was shown using Kolmogorov-Smirnove test. The characteristics of the city, such as weather (humidity, rain and temperature).The topography of mountainous areas and water resources (river) have a role proportional to the attraction of tourists to Mashgin city. Research findings show that tourist attractions, quality and infrastructure of residential and service centers affects the length of tourists stay.

Key words: sustainability, tourism, Mashgin city