سیده پریا عظیم زاده موسوی

Food is a key element of any country's culture and serves as a means of communication and recognition among different nations. Due to its rich history, climatic and cultural diversity, and unique culinary traditions, Iran is recognized as an important destination for food tourism. This study analyzes and elucidates the main elements of Iranian cuisine from the perspective of Chinese tourists. Given the expansion of the tourism industry and the growing interest of Chinese tourists in Iranian culture and cuisine, this research aims to enhance their culinary experiences during future trips to Iran. The primary objective is to identify the desirable aspects of Iranian food as perceived by Chinese tourists and to explore how Iranian food culture influences their feelings and experiences. The research adopts a qualitative and applied approach, utilizing semi-structured interviews conducted indirectly (in writing and via the internet) with ۴۲ Chinese tourists who have previously traveled to Iran. Sampling was carried out using a non-random convenience method, and data were analyzed with the aid of Maxqda software. These aspects highlight the cultural and sensory significance of Iranian food for Chinese tourists, indicating their potential to enrich the overall tourist experience and enhance the appeal of traveling to Iran. Finally, the study will discuss suggestions for improving the culinary experiences of Chinese tourists visiting Iran.