امیرحسین برزگرکلیجی

In the current world, the significant advancement of technology in all fields has led managers to study the market and competitors to increase accuracy in decision-making, assess the aspects, and plan in a way that the organization can maximize its benefits. Managers, by utilizing intelligent systems such as management dashboards in strategic and macro decisions of the organization, seek to create a competitive advantage for the organization. The alignment of the strategies of different units with the overall strategy of the organization is of high importance; therefore, the main issue is the impact of management dashboards on strategy alignment.

The aim of this research is to explain the role of using management dashboards with a focus on strategy alignment on the performance of Alibaba Company. The statistical population of this research includes all operational managers of the support center of Alibaba Travels Company located in Tehran and Gorgan, who use dashboards to review activity trends for decision-making. Given that in this research all operational managers of Alibaba's customer service are the target population (limited population), all managers and operational supervisors participated in responding to the questionnaire.    software was used to calculate the reliability coefficient (Cronbach's alpha), and then    and SmartPLS software were used for descriptive and inferential data analysis.

The results of this research showed that the use of management dashboards, when there is strategy alignment, meaning that key performance indicators reflect the strategic goals of the organization, leads to increased interaction management and consequently improves organizational performance. Additionally, the use of management dashboards independently and separately affects managerial and organizational performance and leads to their improvement. However, no significant relationship was found between the features of management dashboards (up-to-dateness, completeness, integration of viewpoints, and accessibility) and the extent of their use.

Keywords: Business Intelligence Dashboard, Strategy Alignment, Organizational Performance, Managerial Performance