فاطمه آجرلو

Abstract

Customer focus on environmental responsibility performance is recognized as one of the most crucial issues in today's business world. Recently, increased social awareness about the negative impacts of industrial activities on the environment and climate change has drawn more attention to the environmental responsibilities of businesses. This research examines the influence of customer focus on environmental responsibility performance, with the mediating role of operational cash flow and the moderating role of technological uncertainty. The population of this study includes all companies listed on the Tehran Stock Exchange from the period ۲۰۱۴ to ۲۰۲۱, with a sample of ۱۴۱ companies selected for this study after applying research constraints. The theoretical foundations and literature review for this research are gathered using library research and document analysis methods. Data related to research variables are collected from the Codal website. After measuring the research variables, multiple regression analysis is conducted using Eviews۱۲ software. Based on the study results, it was found that customer focus has a direct negative impact on environmental responsibility performance. Furthermore, operational cash flow plays a mediating role in this relationship and also has a negative influence. Additionally, the study demonstrates that technological uncertainty has the capability to moderate this relationship and facilitates the negative effects of customer focus on environmental responsibility performance. These findings indicate that a precise understanding of mediating and moderating factors in the relationship between customer focus and environmental responsibility performance can assist managers and organizations in adopting appropriate policies and strategies to enhance environmental responsibility performance in the business environment.

Keywords: Customer focus, environmental responsibility performance, operational cash flow, technological uncertainty.