محمد زواران حسینی

Today, tourism is struggling with unfavorable conditions. While the tourism picture is mixed in the short term, tourism is expected to continue to grow in the long term. Tourism has always been in tune with changing market expectatio   And today, changes in society's demand are formed in the experience economy. In the experience economy, people are looking for personal health and expression of opinions and personal characteristics more than economic success and status. Tourism also focuses on experience design and its desired product is a lasting experience. On the other hand, using games to achieve goals other than games is not a new issue, and nowadays games are widely used for education and marketing in the form of gamification. Examining today's needs of international tourism, it can be said that using gamification is a suitable way to meet these needs. In this research, we will try to use the MED model in order to understand how to create a lasting tourism experience through gamification. For this purpose, we designed an experiment. In the first phase of the test, we will measure the memorability of people's visits with a questionnaire that we design based on this model. After that, by making a game based on the model, we will try to improve the memorability of people's next experience and observe its effect in the questionnaires of the second phase. The questionnaire is designed based on the seven-point Likert scale and the answers will be analyzed by    software. Also, our intended space for testing the Saad Abad collection will be due to the diversity of its tourism characteristics.