بهرام رحمانی

Nowadays, technology is advancing with immense pace. The technological revolution has caused outstanding transformations in tourism and hospitality. One of these technologies is artificial intelligence, which was initially known as an ambitious concept in computer science; But currently, it is known as one of the most important innovations of the information age, including a wide range of different tools and functions in all aspects of human life. As an industry with significant economic impact, tourism is no exception to this trend. Despite the adoption and implementation of artificial intelligence in the tourism industry to predict demand and help tourists choose their desired destinations and products, it is expected that in the future, current systems along with other artificial intelligence tools will play a much more prominent role in tourism. Therefore, the aim of this study is to identify the emerging applications of artificial intelligence in the tourism industry by using text mining techniques. Data science methodology was used in this study. Firstly, research articles related to artificial intelligence and tourism indexed in Scopus and Web of Science until the end of March ۲۰۲۳ were collected, then analyzed using LDA approach. The results suggest ۴ Topics regarding emerging applications of artificial intelligence in the tourism industry. The first topic refers to the use of robots and chatbots in tourism. The second topic focuses on the application of intelligent analytical and facilitating systems in this industry. The third topic focuses on the application of recommendation systems in tourism, and the fourth topic covers the application of forecasting systems in this industry.